Database Management & Marketing List Sourcing
Database Management is at the center of any marketing activity. Data may be accumulated by the organization over the years. We manage databases as small as 1,000 records to our largest database which has over 3.8 million records in their growing database.
Election data is available that includes every Maryland voter and the voting history since 2006. This is an Uptown Press exclusive list for electoral or ballot question purposes only. Allowing an analysis of the voter profile in defining future voting patterns.
Marketing List Supply
Marketing lists are key to a speculative marketing campaign. Uptown Press is able to locate and provide a database generated with specific demographic requirements. This will enable the development of a future donor for a non-profit or for a commercial canvassing using both direct mail and telemarketing.
Data Cleansing is big component of an effective data strategy. It is not unheard of companies to not clean their data file for years. As a result any marketing campaign conducted with this old data file can give an incorrect ROI on the mailing. Uptown Press will compare your database to the National Address Correction database to determine which addresses are still active and deliverable and weather your target customer/donor is still residing at that address.