Database Management & Marketing List Sourcing
Database Management is a critical factor in any marketing activity. Data may be accumulated by an organization over many years. We manage databases as small as 1,000 records to our largest database which has over 3.8 million records in their ever expanding database.
Election data is also available that includes every Maryland voter and their voting history since 2006. This is an Uptown Press exclusive list for electoral or ballot question purposes only. This information allows one to provide a voter profile analysis and future voting patterns.
Marketing List Supply
Marketing lists are an integral part of a marketing campaign. Uptown Press is able to locate and provide a customized database populated with specific demographic requirements. This can facilitate the development of future donors for a non-profit or for commercial sales campaigns using both direct mail and telemarketing. We have a solid reputation throughout the Baltimore / Washington DC metropolitan area for reliable, accurate information handling and delivering results.
Data Cleansing
Data Cleansing is also big component of an effective data strategy. It is fairly typical that companies do not clean their data file for more years than one would imagine. As a result any marketing campaign conducted with an old data file can give an incorrect ROI on the mailing costs, etc. Uptown Press will compare your database to the National Address Correction database to determine which addresses are still active and deliverable and weather your target customer/donor is still residing at that address. This alone is a valuable asset and tremendous advantage in mailing campaigns.
Uptown has served the Baltimore / Washington DC metropolitan area for years helping businesses sort through their technical and business issues when developing projects that meet their objectives and within their budget constraints.
